Hardik ready to bowl viewers over with his brand game

Aditya & Hardik

Hardik Pandya is set to feature in the third episode of Kiska Brand Bajega, to be aired on CNBC TV18

After having Deepika Padukone & Sania Mirza in the first two episodes, Kiska Brand Bajega is all set to unleash their next big celebrity brand – Hardik Pandya. Hardik Pandya is a Baroda-based all-rounder in the Indian Cricket Team, and represents Mumbai Indians in the Indian Premier League (IPL). Hardik burst onto the national scene in 2015 when he shone in his debut IPL season wearing the blue & gold of Mumbai Indian, and has since never looked back. He is one of the most followed celebrities on social media and never struggles to stay in the limelight, whether it be through what he wears or what he says (or doesn’t say).

The show comprises of two segments, namely, India’s Biggest Celebrity Brand and Brand Adda. In the former segment, Mr. Aditya Bhat (Head – Business of Ideas), the host, interacts with celebrities about their endorsements. The second segment encompasses stalwarts of a specific domain discussing the past, present and future of their respective industries.

Hardik Pandya will be seen in the first segment of the episode where he will discuss his association with different brands so far, the recent setbacks that he faced and the World Cup. The second segment of this episode will feature some of the nation’s most influential professionals that lead the bandwagon of how fashion is perceived and sold in this country. The panelists include Manish Malhotra (Fashion Designer), Prachi Mohapatra (CMO – FBB Future Group), Kunal Rawal (Fashion Designer) & Natasha Grover (Brand & Operations Head – The Times Group).

Talking about the panelists involved in the conversation, Aditya Bhat said, “We have as many fashion styles and senses in this country as there are languages. The tastes and the preferences vary so dramatically that it is almost impossible to cater to each one’s style and comfort. Making it to the top echelon, both as a designer label & as a brand is one of the biggest challenges that a professional can face in this industry. Thus, it made sense to bring to our panel such achievers, who have done exactly that and triumphed emphatically.”

Business of Ideas has earlier conceptualized the prominent Jio Dhan Dhana Dhan campaign with Deepika Padukone. They are also the only creative agency hired by the popular action camera brand GoPro in the world, to collaborate for content creation and social media marketing. The Election Commission of India appointed Business of Ideas to spread the word amongst the masses to go out and vote for the recently concluded Lok Sabha elections.

The third episode of the season of Kiska Brand Bajega will air on 9th August 2019 at 10 pm exclusively on CNBC TV-18.

Fashion Panel




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