MUFTI, the largest Indian denim brand, unveiled its exceptional Autumn Winter ’18 Collection at its one-of-its-kind fashion show on Saturday. The evening witnessed eclectic designs and creativity which are sure to storm the world of fashion, style and glamour. Letting his statement outfit do all the talking, Kartik Aaryan – Bollywood actor and MUFTI brand ambassador – walked the ramp in his stunning ensemble comprising of a stylish black leather jacket, paired with an exquisite pair of white jeans and a trendy white hoodie.
With this iconic fashion show, MUFTI celebrated the massive milestone of completing 20 years in the industry. It personified sophistication, verve and style. Models strutted the ramp showcasing the spectacular range of ensembles that signified exceptional designs, innovation, high-quality fabrics and above all – comfort of being yourself.
Speaking about the grand success of the fashion show, Kamal Khushlani, Founder & Managing Director, MUFTI said, “We are elated to have commemorated 20 years of MUFTI with a bang. The marquee fashion show and on-boarding Kartik as our first brand ambassador was the perfect way to celebrate this glorious occasion. We strongly believe in providing an alternative dressing solution that doesn’t conform to the norm. Our Autumn Winter ‘18 Collection is trendy, comfortable and enables our consumers to stand out in the crowd. It is heartening to see the overwhelming response the collection has received. We are confident that our unparalleled design and creativity will enable us to continue delivering breakthrough fashion trends.”
Sharing his experience of gliding the ramp as the showstopper and MUFTI’s first brand ambassador, Kartik said, “I’m thrilled to be associated with MUFTI, a brand that inspires youth to be unique and set their own trends.”
After the extraordinary showcase of creativity and style, the evening witnessed a high-octane after-party, attended by the crème-de-la-crème of the fashion world. The MUFTI Autumn Winter ‘18 collection is now available across stores.
About MUFTI- MUFTI was launched in 1998 by first-generation entrepreneur Mr. Kamal Khushlani with one driving ambition – to provide an alternative dressing solution that didn’t conform to the ‘uniform’ codes of mainstream fashion.
Since its inception, MUFTI has evolved as a denim casual wear brand and currently retails through 275 EBOs (Exclusive Brand Outlets) pan India, 1200 MBOs (Multi-Brand Outlets), 110 LFSs (Large Format Stores like Shoppers Stop and Central) and is also present on all major e-commerce portals including its own website offering a product portfolio comprising of Shirts, Jeans, Trousers, T-shirts, Shorts, Blazers and Winterwear/Outerwear.
Looking to provide a holistic lifestyle dressing solution, MUFTI also launched footwear recently with the same ethos, to provide an alternative choice which is young, casual yet comfortable.
The brand has over 600 employees on its direct payroll and indirectly employs over 2000 people.