Milind Soman backs ONTHERUN, a 100% natural health food start up

milind1ON THE RUN–The health food brand announced their association with India’s ultra endurance athlete and fitness evangelist, Milind Soman over a brunch soiree in Mumbai today. The affiliation will bring on the table a power packed combination of Milind’s nutrition insights and the brand’s core purpose of creating products that are 100% natural & healthy and taste great!

Hosted by Shilpa Phadke, Founder & Director, Stayfit Enterprize Pvt Ltd and Milind Soman, the event brought out interesting health food facts by both the health conscious enthusiasts on the forefront. The casual conversation between the two centred on the natural food choices that the brand offers as a superior alternative, to the foods that one would otherwise consume while out of home. Shilpa shared her experience on why she felt that creation of ONTHERUN was need of the hour, Milind elaborated on how the product has been his choice of the food while on his long runs and other events. After an interesting tete a tete, the two even put together ingredients and created a tasty ONTHERUN bar before the audience.

Shilpa Phadke, Founder & Director, Stayfit Enterprize Pvt Ltd shared, “When I started pursuing outdoor endurance activities, I noticed the absence of natural, healthy and yet convenient food products, that can be consumed on the move. A foodie at heart, I saw an opportunity to create something. I quit my flourishing corporate career of 21 years in Telecom, to back this idea. I am a firm believer of nutrition through natural food. Need for supplements as a routine is a misconception. A thoughtful combination of natural food is as effective. Fortified products cannot recreate what nature created in the first place.

After deliberation and research for more than a year, ONTHERUN was born. Our energy bars and breakfast granola is relished and trusted by our consumers because they get what they read on the labels (Max 6 ingredients per product) and we insist that they do read the labels! Ingredients that you can recognize and relate to. We plan to extend the category with exciting new products in the coming months. Milind has a connect with people and is looked up by one and all for his amazing fitness at 50. ONTHERUN aims to connect & reach out to a wider spectrum of audience through him. We look forward to his contribution in defining our product line and sharing his nutrition mantra which can go into product making.”

Milind Soman shared, “I am a staunch believer of simple, natural food; I have never taken any supplements or have ever succumbed to any fad diets. I do make changes to my eating regime depending on my activity and schedule; however, I always keep it simple and most importantly natural. I came across ONTHERUN energy bars when I was invited to inaugurate a marathon expo in Pune. ONTHERUN was conducting tastings of their product. I instantly liked the taste; yes healthy food can also taste good! and the fact that it contains no sugar or preservatives. I remained a customer throughout the journey of ONTHERUN from prototype to the commercial product. I am looking forward to take this association to the next level and be part of growth story of Stayfit Enterprize. I believe in its core ideology, it is something I live by. There is a huge scope to bring our very own Indian super food into foray, by packaging it in a convenient form. I always get asked Sir Aap Kya KhateHo? Working with ONTHERUN, gives me an opportunity to communicate with my followers and demystify the complexity around health food. I lookforward to this exciting journey!”

ONTHERUN energy bars are currently available in 6 variants –Fig & Date, Caffeine Rush, Prune & Raisin, Hazelnut Magic, Ginger Crunch, Oats & Apricot. All products are free of Sugar,

preservatives and gluten. The fruity granola is available in Cinnamon Apple and Zesty Orange variants. A box of 6 energy bars is priced at Rs. 360 and the granola range is priced at Rs. 300. All the products are available in Pune, Mumbai, Goa, Delhi & Noida through retail & Pan India through online distribution channels and the brand website.




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