Shah Rukh Khan talks about future of cinema and entertainment at The YES bank

srrkThe second day of the fourth edition of the Economic Times Global Business Summit (GBS)presented by YES Bank and The Economic Times in Delhi continues to witness insightful sessions from global leaders and visionaries sharing their opinions around the theme of the Summit – New Economy, New Rules. With the Summit covering broader horizons this year, Actor Shah Rukh Khan took center stage and delivered a laughter filled session covering serious conversation on future on cinema and entertainment.

The actor talked about big data and digitization and how the medium is shaping up to feed the imagination of an audience that has plenty of choices at hand which means that production houses would have to step up their act. He mentioned, “There will be stars, bigger than me. But they might not come from mainstream medium of cinema but from digital. The future belongs to the digital influencers”.

Khan also spoke about the impact of digital on conventional movie watching in theatres. Echoing Geoge Lucas, Khan said, “Community watching will never die but will evolve.” As per him, movie watching will become a different experience in the future with increased interactivity, ability to experience the movies by immersing the audience into it and increased two-way communication through feedback on the digital medium.

Received with applause from a packed house, King Khan’s signature wit was once again on display at the Summit. Speaking about how his various ventures including Red Chillies and owning three cricket teams at international T20 tournaments, he elaborated on how he believes in ‘do[ing] business that is close to your heart, not your head.’ Speaking about himself, he said that he is done with the ‘superstar’ tag and is working towards being a ‘legend’. As per him, while the rise of digital will give rise to new and bigger stars, the longevity of stardom would not be the same. Echoing this, the witty Khan mentioned, “I am the last star you will see”.

About The Times Group The Times Group is India’s largest media conglomerate (source: Financial Times, March 2015), with interests across diverse media encompassing publishing, television, internet, radio and outdoor. The Times Group now has flagship media vehicles such as ET Now, The Economic Times, The Times of India, Times Now, and many more that span diverse topics like business, real estate, topical issues, art, culture, economics and more. The group is synonymous with integrity, reform and progress for India and has been unshakeable beacon of truth, justice and the power of honest journalism.

The Economic Times is an integral part of the 175 years of The Times Group legacy. It is the second most read business Newspaper in the world, with over half a decade of reporting and analysing in the field of business and finance, has been committedly creating an environment for business developments in India. Over years, The Economic Times has ventured into several different avenues and established successful entities offering diverse solutions.

About YES Bank YES BANK, India’s fifth largest private sector Bank with a pan India presence across all 29 states and 7 Union Territories of India, headquartered in the Lower Parel Innovation District (LPID) of Mumbai, is the outcome of the professional & entrepreneurial commitment of its Founder Rana Kapoor and its Top Management team, to establish a high quality, customer centric, service driven, private Indian Bank catering to the future businesses of India.

YES BANK has adopted international best practices, the highest standards of service quality and operational excellence, and offers comprehensive banking and financial solutions to all its valued customers.

YES BANK has a knowledge driven approach to banking, and offers a superior customer experience for its retail, corporate and emerging corporate banking clients. YES BANK is steadily evolving as the Professionals’ Bank of India with the long term mission of “BUILDING INDIA’s FINEST QUALITY LARGE BANK”.

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