The second day of the fourth edition of the Economic Times Global Business Summit (GBS)presented by YES Bank and The Economic Times in Delhi continues to witness insightful sessions from global leaders and visionaries sharing their opinions around the theme of the Summit – New Economy, New Rules. With the Summit covering broader horizons this year, Actor Shah Rukh Khan took center stage and delivered a laughter filled session covering serious conversation on future on cinema and entertainment.
The actor talked about big data and digitization and how the medium is shaping up to feed the imagination of an audience that has plenty of choices at hand which means that production houses would have to step up their act. He mentioned, “There will be stars, bigger than me. But they might not come from mainstream medium of cinema but from digital. The future belongs to the digital influencers”.
Khan also spoke about the impact of digital on conventional movie watching in theatres. Echoing Geoge Lucas, Khan said, “Community watching will never die but will evolve.” As per him, movie watching will become a different experience in the future with increased interactivity, ability to experience the movies by immersing the audience into it and increased two-way communication through feedback on the digital medium.
Received with applause from a packed house, King Khan’s signature wit was once again on display at the Summit. Speaking about how his various ventures including Red Chillies and owning three cricket teams at international T20 tournaments, he elaborated on how he believes in ‘do[ing] business that is close to your heart, not your head.’ Speaking about himself, he said that he is done with the ‘superstar’ tag and is working towards being a ‘legend’. As per him, while the rise of digital will give rise to new and bigger stars, the longevity of stardom would not be the same. Echoing this, the witty Khan mentioned, “I am the last star you will see”.
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