&TV presents Sairat’s first television adaptation Jaat Na Poocho Prem Ki

Pranali Rathod and Kinshuk

We divide ourselves amongst caste, creed, culture and countries but what remains undivided is love. It is all encompassing and has surmounted various obstacles of age, gender, distance but has yet to breakdown the shackles of caste. A television adaptation of the blockbuster film Sairat, &TV is all set to present a new romantic social drama titled Jaat Na Poocho Prem Ki. Jointly produced by Shaika Telefilms and Cockcrow Entertainment, the show narrates a riveting love saga deeply embedded in a strongly rooted caste system. Jaat Na Poocho Prem Ki brings forth a fresh pairing between popular television artist Kinshuk Vaidya and debutant Pranali Rathod. Essaying yet again a powerful negative role will be veteran actor Sai Ballal. Set to premiere from 18th June 2019, the new fictional property will air every Monday to Friday at 8 pm only on &TV.

Unfolding against the rural backdrop of Ghazipur, Uttar Pradesh, Jaat Na Poocho Prem Ki is a tale of forbidden love. It traces the journey of a young couple Badal and Suman belonging to different castes who fight for their love against the oppressive caste system prevalent in their society and family. Pursuing the hopes and struggles of these two lovers, the romantic drama attempts to gently highlight the harsh realities of casteism that continue to oppress lovers and people even.

Jaat Na Poocho Prem

Speaking about essaying a diverse character on screen, television actor Kinshuk Vaidya said, “I feel overwhelmed to be a part of Jaat Na Poocho Prem Ki that has been adapted from a cinematic jewel like Sairat. My character Badal is a simple young boy who has grown up dealing with the issue of caste difference all his life. But this grave reality is actualised when he falls in love with girl named Suman who belongs to a caste that is different from his. I am thankful to &TV and the producers for giving me this opportunity. I have always wished to bring a diversity in my roles, and I hope the viewers find this new character as interesting as I do.”

“I urge my fans and viewers to please tune in to Jaat Na Poocho Prem Ki by subscribing to the Zee bouquet of channels as per the new TRAI mandate. After all, Zee is the No. 1 network for family entertainment, a one-stop-shop with programmes of interest for every member of the family. So, to continue enjoying our show on &TV, please buy the Zee Family Pack – Hindi SD/HD today by choosing the ZEE HSM Bouquet,” he added.

Talking about making her debut on the small screen, Pranali Rathod said, “I couldn’t have asked for a better start to my television journey than Jaat Na Poocho Prem Ki. I am so grateful to &TV and the producers for the same. My character Suman is a young, adventurous and modern girl who has grown up in luxury but believes in staying grounded with all the traditional values imbibed in her. She happens to fall in love with a boy who belongs to a different caste than the one she comes from. Inspite of facing high family resistance, her love stays true and she is not afraid of the consequences they might face. They don’t want to run away from the truth but want to fight to change the mind-set of those around them.”

The soulful title track of Sairat, SairatZaala Ji stirred millions of hearts with its melodious tunes and impactful orchestral touches originally composed by the duo Ajay- Atul. Jaat Na Poocho Prem Ki will present a Hindi rendition of this song that will serve as the show’s title track sung by Yasser Desai and Aishwariya Pandit which will be available across music streaming platforms in India.

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