From Sharon Stone to Sushmita Sen and Hillary Swank to Kangana Ranaut, leading ladies across the globe have opted to adorn themselves with Azva’s handcrafted jewels for milestone occasions, including leading international red carpet events..
On Saturday night, Vaani Kapoor joined this hallowed circle, playing showstopper as Azva unveiled its latest collection of gorgeous gold and diamond jewellery, at India International Jewellery Week 2017, in Mumbai.
Each piece from the the latest collection of Azva builds on the rich Indian tradition of artisan jewellery and sparkles with the vibrancy of the brand’s fundamental philosophy. The resplendent creations are crafted to have a ‘life beyond the locker’ and are destined to bring joy for generations
to come. Formed out of seven strokes, the Azva logo further manifests this promise of finesse and fine craftsmanship in gold.
From showstopper necklaces, chokers and medallion sets, to seven-row haars, chandelier earrings and bangles, a selection of marquee pieces feature unique designs in each category. The collection — which ranges from 30 grams to 300 grams in gold per set — was showcased to an appreciative audience at the St. Regis on September 23. While acclaimed models sashayed down the ramp in glamorous red carpet-ready outfits in white, bold red and hues of pink, singer Rachel Varghese set the tone with her golden voice and enthralling performance.
Speaking on the occasion, Mr. Vipin Sharma, CEO of Azva, said: “We are delighted to have showcased the new collection of Azva gold and diamond bridal jewellery through the theme of the red carpet. Each meticulously handcrafted Azva masterpiece is fashioned to complement both traditional and modern ensembles with equal élan. Our aim is to inspire women to wear their bridal gold jewellery even beyond their wedding day and we hope we were able to showcase the versatility of our creations through this show today.”
A vision in black and gold, actress and Azva showstopper Vaani Kapoor said, “To walk the ramp for Azva was a great pleasure for me personally. It was a joy to see bridal gold jewellery styled to suit glamorous western silhouettes so beautifully. The Azva choker that I am wearing today is handcrafted with intricate gold details with seven contemporary rows of uncut diamonds. Rooted in inspiration of wedding vows, it is also a red carpet masterpiece that makes a unique, bold statement. I am pleased to see such stunning red carpet looks and amazing style statements by Azva for brides — pieces that they can wear and truly enjoy well beyond their wedding day.”
With 28 stores spread over 18 cities, Azva has established itself as the brand of choice for influencers and connoisseurs across the counter. From the amfAR Gala where American singer- songwriter Kesha wore Azva, to Cannes where supermodel Karlie Kloss glittered in a show- stopping Azva creation, the brand’s unique re-envisioning of India’s rich tradition of artisan jewellery in glittering gold is winning praise all over the world.
wedding its modern interpretation rich handcrafted traditions in gold versatile contemporary style.