German sales company M-Appeal picks up first Indian film – Lipstick Under My Burkha
Lipstick Under My Burkha (directed by Alankrita Shrivastava, produced by Prakash Jha, featuring Konkona Sen sharma and Ratna Pathak Shah) has been picked up by German Sales Agency M-Appeal for worldwide sales and festival respresentation. This is the first Indian film to be picked up by M-Appeal.
The deal was initiated at the European Film Market, Berlin Film Festival. Set in the crowded lanes of small town India, Lipstick Under My Burkha chronicles the secret lives of four women in search of a little freedom. “We are very happy to have tied up with m-appeal. They are just the right fit for our film and we are confident that they will work out the best festival and sales strategy for the film. We are looking forward to an exciting journey for Lipstick Under My Burkha with m-appeal as our collaborators.” – Prakash Jha, Producer
“There is a great synergy with m-appeal. They understand the space of the film. And they are very encouraging of women’s stories, told by women. This is going to be a very enriching collaboration. And I am so thrilled that Lipstick Under My Burkha is going to be taken care of by m-appeal!” – Alankrita Shrivastava, Director
M-Appeal chief Maren Kroymann said: “Tracking the lives and sexuality of four women living in India is not an easy topic to tackle, but it was beautifully portrayed and the film has a feeling so fresh that we’re looking forward to bringing it to international audiences worldwide. We hope that viewers will fall in love with these characters, and continue the discussion that is so prevalent today — of international women’s rights.”